Visibility – Credibility – Profitability: How to Promote and Build Your Business with Strategic Marketing and Public Relations       Thursday 1st June 2017 09:00 -11:00 Sci-Tech Daresbury       Growing a business needs more than an innovative product or service. To maximise its success, it needs strategic marketing and public relations (PR) […]

I was talking to Karen Williams of Crescendo Consulting the other day.  Crescendo Consulting works with companies to improve the effectiveness of their marketing.  Of course, the trend is the increased use of digital marketing channels.  But as technology seems to take over, how can we stay in control and ensure our businesses are still […]

I was looking for a marketing funnel that resonated with me but I couldn’t find one.   So I designed this one.  

I was chatting with Lucy Jackman from Comma Sense the other week.  Lucy is a Creative Content Writer and we were discussing some of the top tips for creating good content. Content marketing is becoming increasingly important but even if it wasn’t, it is worth putting effort into your writing.  Nobody gets it right all the […]

With Sports Direct and BHS in the news recently, I was reflecting on the relationship between employee engagement and business reputation with Elizabeth Judson, Head of Employment at Jolliffe & Co. LLP.  How a business deals with customer complaints has an obvious impact on customer engagement and brand value.  How a business deals with, or […]

I may be the only one but I do get irritated by a “Polite Notice”.  It might be because I feel I’m being told off for thinking about doing something I never thought of doing.  Until, that is, the “Polite Notice” reminded me of the many ways I could misbehave.

One of my favourite models is the Strategyzer Value Proposition Canvas.  Value propositions concentrate on the benefits of your product or service and are important for a number of reasons.

A couple of marketing books I’ve been reading have mentioned the importance of choosing your customers wisely.  Marketing tends to advocate niche marketing – targeted so you can concentrate your resources where they are best served.

International standards have been around for many years.  Some small businesses find them invaluable, enabling sales and providing a point of differentiation; ISO 9001 (the quality standard) and ISO 13485 (the medical device standard) being two examples.

A great deal of marketing revolves around marketing planning.  Writing down all you have learnt about your business, your customers and your competitors and how you fit into your marketplace and how you are going to make more profit from your products or services is a vital part of a successful business.  Yet many businesses […]