I was talking to Karen Williams of Crescendo Consulting the other day.  Crescendo Consulting works with companies to improve the effectiveness of their marketing.  Of course, the trend is the increased use of digital marketing channels.  But as technology seems to take over, how can we stay in control and ensure our businesses are still […]

I went to visit Sylvie Morton the other week, Business Development Manager at The Base in Warrington and was thrilled to hear the plans for the Stadium Quarter, a plot of land opposite Warrington Central station where I parked.

I was looking for a marketing funnel that resonated with me but I couldn’t find one.   So I designed this one.  

I was chatting with Lucy Jackman from Comma Sense the other week.  Lucy is a Creative Content Writer and we were discussing some of the top tips for creating good content. Content marketing is becoming increasingly important but even if it wasn’t, it is worth putting effort into your writing.  Nobody gets it right all the […]

I may be the only one but I do get irritated by a “Polite Notice”.  It might be because I feel I’m being told off for thinking about doing something I never thought of doing.  Until, that is, the “Polite Notice” reminded me of the many ways I could misbehave.

Marketing talks about benefits and value. You’re likely to be more successful if you market your product or service on customer benefits and the true value your customer gets from your product or service. Yet different customers look for different benefits.

I’ve known about the Fab Lab in Ellesmere Port for some time now but never visited it.  I was reminded about the Lab by a client who went there to build a prototype of his invention.  Dr. David Armson, Fab Lab Manager, gave an inspiring talk at the Halton Science and Manufacturing Sector Network in […]

I was chatting with Rachel Flanagan from Flanagan Shaw Recruitment the other day about successful recruitment.   The first step is to understand the purpose of the recruitment.  Has someone left?  Are more resources needed? Is there a skills gap in the business that needs to be filled?

There’s a quote I like but I don’t know who originally said it: “Good customers don’t scream or kick or shout they just never come back”. That quote came to mind the other day.

With Jon Clements from Metamorphic PR who provides professionally managed B2B PR and marketing communications.   Public Relations (PR) is an important area of marketing communications.  Often taken to mean press releases, there is much more to it than that.