I was chatting with Rachel Flanagan from Flanagan Shaw Recruitment the other day about successful recruitment. The first step is to understand the purpose of the recruitment. Has someone left? Are more resources needed? Is there a skills gap in the business that needs to be filled?
They say a brand is a promise that you make to your customers and brand value is determined by how well you keep that promise.
I was chatting with Ruth Sanderson the other week from blue pea POD about the importance of business culture. Ruth calls it the silent assassin because a business with cultural conflict will struggle to survive.
Branding is clearly prevalent in consumer marketing. Very well known brands spend millions maintaining probably the most valuable asset a business has. Understanding what a brand is, is the first step in understanding how brand value is created.
Features and benefits are often a nutty problem to crack. Marketing always sells on benefits not features. Sometimes that’s easier said than done.
With Jon Clements from Metamorphic PR who provides professionally managed B2B PR and marketing communications. Public Relations (PR) is an important area of marketing communications. Often taken to mean press releases, there is much more to it than that.
With David Bingle of DDL Group who provide a complete range of direct marketing services. I was chatting with David the other week about data. (To marketers data usually means contact data – names, addresses, email addresses etc.).
There are lots of data providers. The cost of data varies enormously. So what do you need to be aware of before you take the plunge?
With Richard Knew from Knew Productions, a national award winning video production company based near Chester. I am a real fan of video as a marketing communications tool. I was talking to Richard about it the other day.