I was talking to Karen Williams of Crescendo Consulting the other day.  Crescendo Consulting works with companies to improve the effectiveness of their marketing.  Of course, the trend is the increased use of digital marketing channels.  But as technology seems to take over, how can we stay in control and ensure our businesses are still […]

Trust me when I say there is nothing fluffy, cute or pretty about marketing.  All these things are intangible.  Marketing is tangible.  It’s about facts, figures and evidence.  It’s about the truth.

Last year I wrote about value oppositions, and overlapping needs and benefits.  It is important to understand your own benefits, your customers’ needs and the benefits of your competitors to find your market niche.

One of my favourite models is the Strategyzer Value Proposition Canvas.  Value propositions concentrate on the benefits of your product or service and are important for a number of reasons.

There’s a quote I like but I don’t know who originally said it: “Good customers don’t scream or kick or shout they just never come back”. That quote came to mind the other day.

With David Bingle of DDL Group who provide a complete range of direct marketing services.   I was chatting with David the other week about data.  (To marketers data usually means contact data – names, addresses, email addresses etc.).

I decided to buy skincare kits as Christmas presents this year (bear with me this does have a marketing theme).

With Lisa Whitehouse from Whispertree who provides sales support including out bound telemarketing services.   Telemarketing is one of my favourite marketing tools.  I was chatting with Lisa about it the other day.

Dr Andrew Fowler from HFL Risk Services gave a presentation at The Heath in Runcorn regarding the 4Ps of process safety. These are Plant, Procedures, Process and People.  He said he thought the most important P is People.

  Marketing communications are probably the highest profile area of marketing.  Everyone has experience of marketing communications as a consumer. We are bombarded with marketing messages every day.