Visibility – Credibility – Profitability: How to Promote and Build Your Business with Strategic Marketing and Public Relations       Thursday 1st June 2017 09:00 -11:00 Sci-Tech Daresbury       Growing a business needs more than an innovative product or service. To maximise its success, it needs strategic marketing and public relations (PR) […]

I was talking to Karen Williams of Crescendo Consulting the other day.  Crescendo Consulting works with companies to improve the effectiveness of their marketing.  Of course, the trend is the increased use of digital marketing channels.  But as technology seems to take over, how can we stay in control and ensure our businesses are still […]

Trust me when I say there is nothing fluffy, cute or pretty about marketing.  All these things are intangible.  Marketing is tangible.  It’s about facts, figures and evidence.  It’s about the truth.

I went to visit Sylvie Morton the other week, Business Development Manager at The Base in Warrington and was thrilled to hear the plans for the Stadium Quarter, a plot of land opposite Warrington Central station where I parked.

Last year I wrote about value oppositions, and overlapping needs and benefits.  It is important to understand your own benefits, your customers’ needs and the benefits of your competitors to find your market niche.

I was talking to Les Prichard, patent attorney with Culverstons Intellectual Property, the other day.  This probably isn’t the question.  The question is probably, how well prepared are you to file a patent?

I went to a workshop given by Richard Smith of Integral Finance at the BioHub in Alderley Park the other week.  “The Science of Valuation” was organised by the BioHub Acceleration Manager, part of a series of workshops to support established businesses.  Valuing your business is an important step if you need investment or are […]

Ian Walker of CPDWORKS recommended the book, Black Box Thinking by Matthew Syed, to me.  The start of the book considers two different industries’ attitude to failure; healthcare and aviation.  In both cases failure can have tragic consequences.  How the two industries view failure tends to be very different though.  The suggestion is that the […]

With Sports Direct and BHS in the news recently, I was reflecting on the relationship between employee engagement and business reputation with Elizabeth Judson, Head of Employment at Jolliffe & Co. LLP.  How a business deals with customer complaints has an obvious impact on customer engagement and brand value.  How a business deals with, or […]

I was discussing the plan-do-review cycle with David Ashworth of Flintloque the other day.  The plan-do-review cycle is a classic continuous improvement model used in many business disciplines, not just marketing.  David commented that he saw the model as spring not a ring.