“A vision is just a dream until it’s written down…..and acted upon”
Once you know where you’re going and what you want to do, your marketing strategy, you need to do it. This is sometimes the hard part. Studies show that writing down your objectives gives you a greater chance of achieving them. Yet many don’t. Sadly just writing them down isn’t quite enough – you have to do them too.
Marketing Plans
Your marketing plan sets out the actions that will ensure your business achieves what you want it to achieve. It’s the driver. It focuses you on what needs to be done, when and allows you use your very valuable resources most effectively.
Marketing plans, like business plans can be short and sharp and to the point. I devised the Nine Piece Marketing Plan Puzzle to help businesses develop a plan in a structured way. It’s a clear and simple, step by step process.
SMART Thinking
Two important elements are the objectives (in line with the objectives of your business plan) and the action plans. Objectives need to be SMART. The actions plans are timed with assigned responsibilities.
Value Proposition
Defining the true benefits of your product and service can also be a challenge. I often use the Strategyzer Value Proposition canvas which helps understand the value our customers buy from us.
You want to drive profit for your business in a quick, efficient and effective way, realising your highest possible return on investment. You marketing plan does that by keeping you on track and measuring the results along the way.
Whatever you need just let me know.
Call me on 01829 740865, email cynara@cstmarketingmanagement.co.uk or complete the contact form.
Marketing is about selling products that don’t come back to customers that do.
M. J. Baker
Free Strategic Marketing Happy Hour
Have a no obligation, pressure free 1-2-1 meeting picking my brains. Learn how strategic marketing will help your business flourish. We’ll discuss ideas and tactics for you to successfully plan your marketing. I’ll bring along some tools and models including my own nine-piece marketing plan puzzle.
“In the 10 years we have been in business, I don’t think I’ve spent such a useful hour on marketing than the one spent with Cynara. She focused my approach, gave me real activities to put in place immediately and gave me a deeper understanding of my customers. I can honestly say I’m excited about getting started and getting results.” Louise Crane, Overbyte Interactive
Take the mystery out of marketing and find out how to maximise your return on marketing investment.
Contact Cynara today for more information.
Subject to availability - 5 sessions available per month in Cheshire or North Wales.Related News
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