“A vision is just a dream until it’s written down…..and acted upon”
Once you know where you’re going and what you want to do, your marketing strategy, you need to do it. This is sometimes the hard part. Studies show that writing down your objectives gives you a greater chance of achieving them. Yet many don’t. Sadly just writing them down isn’t quite enough – you have to do them too.
Your marketing plan sets out the actions that will ensure your business achieves what you want it to achieve. It’s the driver. It focuses you on what needs to be done, when and allows you use your very valuable resources most effectively.
Marketing plans, like business plans can be short and sharp and to the point. I devised the Nine Piece Marketing Plan Puzzle to help businesses develop a plan in a structured way. It’s a clear and simple, step by step process.
Two important elements are the objectives (in line with the objectives of your business plan) and the action plans. Objectives need to be SMART. The actions plans are timed with assigned responsibilities.
Defining the true benefits of your product and service can also be a challenge. I often use the Strategyzer Value Proposition canvas which helps understand the value our customers buy from us.
You want to drive profit for your business in a quick, efficient and effective way, realising your highest possible return on investment. You marketing plan does that by keeping you on track and measuring the results along the way.
Marketing is about selling products that don’t come back to customers that do.
M. J. Baker
Free Strategic Marketing Happy Hour
Have a no obligation, pressure free 1-2-1 meeting picking my brains. Learn how strategic marketing will help your business flourish. We’ll discuss ideas and tactics for you to successfully plan your marketing. I’ll bring along some tools and models including my own nine-piece marketing plan puzzle.
“In the 10 years we have been in business, I don’t think I’ve spent such a useful hour on marketing than the one spent with Cynara. She focused my approach, gave me real activities to put in place immediately and gave me a deeper understanding of my customers. I can honestly say I’m excited about getting started and getting results.” Louise Crane, Overbyte Interactive
Take the mystery out of marketing and find out how to maximise your return on marketing investment.
Subject to availability - 5 sessions available per month in Cheshire or North Wales.
Contact Cynara today for more information.
- 08 May, 2017
Trust me when I say there is nothing fluffy, cute or pretty about marketing. All these things are intangible. Marketing is tangible. It’s about facts, figures and evidence. It’s about the truth. Marketing is as important as every other business discipline. From research to production, from quality to finance. To sales. Not only […] read more
- 23 January, 2017
Last year I wrote about value oppositions, and overlapping needs and benefits. It is important to understand your own benefits, your customers’ needs and the benefits of your competitors to find your market niche. Somewhere out there is your piece of the marketplace. Where your customers want to do business with you not your […] read more
- 25 October, 2016
A few blogs ago I wrote about the Strategyzer Value Proposition Canvas. A very useful model, as is the Business Model Generation Canvas. The only element that seems to be missing is the competitive one. I know this is dealt with outside the models in the external environment. I just find sometimes the competition […] read more
- 19 July, 2016
With Sports Direct and BHS in the news recently, I was reflecting on the relationship between employee engagement and business reputation with Elizabeth Judson, Head of Employment at Jolliffe & Co. LLP. How a business deals with customer complaints has an obvious impact on customer engagement and brand value. How a business deals with, or […] read more