I was looking for a marketing funnel that resonated with me but I couldn’t find one.   So I designed this one.  

I was discussing the plan-do-review cycle with David Ashworth of Flintloque the other day.  The plan-do-review cycle is a classic continuous improvement model used in many business disciplines, not just marketing.  David commented that he saw the model as spring not a ring.

I met up with Karen Davies and Fiona Davidson of Dav-idea Workshops, in Cheadle the other day. We were talking about innovation in business. Karen and Fiona consult, mentor and train businesses in the management of innovation.

Creativity is not just about art, and innovation is not just for science and technology businesses. Every business can and should be creative and innovate. Karen and Fiona reminded me of the Darwin quote “It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that […]

A couple of marketing books I’ve been reading have mentioned the importance of choosing your customers wisely.  Marketing tends to advocate niche marketing – targeted so you can concentrate your resources where they are best served.

International standards have been around for many years.  Some small businesses find them invaluable, enabling sales and providing a point of differentiation; ISO 9001 (the quality standard) and ISO 13485 (the medical device standard) being two examples.

A great deal of marketing revolves around marketing planning.  Writing down all you have learnt about your business, your customers and your competitors and how you fit into your marketplace and how you are going to make more profit from your products or services is a vital part of a successful business.  Yet many businesses […]

I’ve known about the Fab Lab in Ellesmere Port for some time now but never visited it.  I was reminded about the Lab by a client who went there to build a prototype of his invention.  Dr. David Armson, Fab Lab Manager, gave an inspiring talk at the Halton Science and Manufacturing Sector Network in […]

Paul Cornwell ( a senior technologist at PZ Cussons based in Manchester) said something about new product development that made me smile. “It doesn’t all come from marketing.”  Of course, he’s right.  It takes a team to make a new product.