There’s a line of dialogue in Black Adder III (Episode 4 Sense & Senility) where Black Adder is looking for a new job. The line goes “…there’s a fellow called George Stephenson…has invented a moving kettle…wants someone to help with the marketing….”
Dr Andrew Fowler from HFL Risk Services gave a presentation at The Heath in Runcorn regarding the 4Ps of process safety. These are Plant, Procedures, Process and People. He said he thought the most important P is People.
With Bruce Gornaik and Brian Henshaw from Northwich based Miltec Internet Limited. I find Search Engine Optimization one of the hardest marketing topics to get my head round. The guys from Miltec helped though.
Marketing communications are probably the highest profile area of marketing. Everyone has experience of marketing communications as a consumer. We are bombarded with marketing messages every day.
Having video on your website is a well known way of improving organic rankings on internet searches. In itself that’s a good reason to have video clips on your website. There’s another more fundamental reason, though, particularly for technical companies.