I went to visit Sylvie Morton the other week, Business Development Manager at The Base in Warrington and was thrilled to hear the plans for the Stadium Quarter, a plot of land opposite Warrington Central station where I parked.
I went to a workshop given by Richard Smith of Integral Finance at the BioHub in Alderley Park the other week. “The Science of Valuation” was organised by the BioHub Acceleration Manager, part of a series of workshops to support established businesses. Valuing your business is an important step if you need investment or are […]
Marketing talks about benefits and value. You’re likely to be more successful if you market your product or service on customer benefits and the true value your customer gets from your product or service. Yet different customers look for different benefits.
I met up with Karen Davies and Fiona Davidson of Dav-idea Workshops, in Cheadle the other day. We were talking about innovation in business. Karen and Fiona consult, mentor and train businesses in the management of innovation.
Ever wondered what happens with the Business Growth Service? This case study was work carried out by Growth Accelerator funded coaching through Pera Consulting Ltd. The coaching consisted of 5 day sessions at three weekly intervals.
I was introduced to the Business Model Generation Canvas when I joined the Lifescience Mentoring Network at the BioHub at Alderley Park*.
While I was writing the script for my webinar I remembered this financial controller I knew once who used to delight in telling me marketing was fluffy. We used to laugh about it but I’m sure he was convinced that compared to hard figures, marketing was just candy floss.
With Dave Paton from Business Angels Finance International LLP who match businesses to equity and debt funding. I seem to have talked a lot about money this month.
I often ask businesses what are the marketing challenges they face. It’s always interesting to get a business’s perspective and compare that with my own. I tend to work with small SMEs who don’t have a marketing manager or director. For them the main challenges tend to be:
I like matrices and, marketing, like most disciplines has its fair share of them. One of my favourites is the Ansoff Matrix. This matrix highlights the strategic direction a business could take if it wants to grow.