I was looking for a marketing funnel that resonated with me but I couldn’t find one.   So I designed this one.  

I may be the only one but I do get irritated by a “Polite Notice”.  It might be because I feel I’m being told off for thinking about doing something I never thought of doing.  Until, that is, the “Polite Notice” reminded me of the many ways I could misbehave.

I was having a chat with Mark Pemberton at The Heath in Runcorn the other day.  Mark’s business, Global MSDS Ltd, won the Chemicals North West “Product Services Supplier to the Chemical Industry” Award in March this year.

One of my favourite models is the Strategyzer Value Proposition Canvas.  Value propositions concentrate on the benefits of your product or service and are important for a number of reasons.

There’s a quote I like but I don’t know who originally said it: “Good customers don’t scream or kick or shout they just never come back”. That quote came to mind the other day.

  There are lots of data providers.  The cost of data varies enormously.  So what do you need to be aware of before you take the plunge?

I decided to buy skincare kits as Christmas presents this year (bear with me this does have a marketing theme).

With Lisa Whitehouse from Whispertree who provides sales support including out bound telemarketing services.   Telemarketing is one of my favourite marketing tools.  I was chatting with Lisa about it the other day.

Dr Andrew Fowler from HFL Risk Services gave a presentation at The Heath in Runcorn regarding the 4Ps of process safety. These are Plant, Procedures, Process and People.  He said he thought the most important P is People.

  For many people telemarketing is a pet hate.  I have to say I agree, certainly consumer telemarketing.  However, is it telemarketing or telesales?  I think it’s telesales.