Successful businesses need a lot of business disciplines and marketing is one of them. The aim of marketing is to create more profit for your business. Good marketing isn’t mercenary or underhand. It relies on good customer relationships which themselves rely on trust and understanding.
Good marketing needs clarity and consistency. My aim is to provide that clarity and so you can consistently market your products and services well. I want you to be able to do that for the long term not just while we’re working together. Through mentoring and coaching and through workshops and webinars I transfer the skills that help you to feel more secure in your business’s future.
Markets and businesses change. What worked five years ago may have stopped working. Understanding where we all are now is the key to moving forward. Future business growth depends on it.
Sometimes we all need to take time out from working in business and spend a little more time working on our business. We all have to market our products and services to some degree.
Revisiting your business model and business plan may be a good place to start. Business plans like marketing plans don’t have to run to hundreds of pages. For me a poster stuck on the wall, that sums up where you want to be and how you want to get there is spot on.
The Business Model Generation by Strategyzer and the CORE Business Plan are two tools that I often use to help my clients set a clear path to business growth.
Working together we can achieve your goals.
Coming together is a beginning, staying together is progress, and working together is success.
Free Strategic Marketing Happy Hour
Have a no obligation, pressure free 1-2-1 meeting picking my brains. Learn how strategic marketing will help your business flourish. We’ll discuss ideas and tactics for you to successfully plan your marketing. I’ll bring along some tools and models including my own nine-piece marketing plan puzzle.
“In the 10 years we have been in business, I don’t think I’ve spent such a useful hour on marketing than the one spent with Cynara. She focused my approach, gave me real activities to put in place immediately and gave me a deeper understanding of my customers. I can honestly say I’m excited about getting started and getting results.” Louise Crane, Overbyte Interactive
Take the mystery out of marketing and find out how to maximise your return on marketing investment.
Subject to availability - 5 sessions available per month in Cheshire or North Wales.
Contact Cynara today for more information.
- 08 May, 2017
Visibility – Credibility – Profitability: How to Promote and Build Your Business with Strategic Marketing and Public Relations Thursday 1st June 2017 09:00 -11:00 Sci-Tech Daresbury Growing a business needs more than an innovative product or service. To maximise its success, it needs strategic marketing and public relations (PR) […] read more
- 22 October, 2016
I’m delivering a free workshop on How to Plan Successful Marketing on the 30th November at the OpTIC Technology Centre, St Asaph with Glyndwr Innovations. Refreshments available from 08:45 How to Plan Successful Marketing Workshop runs 09:00 – 11:00 This interactive workshop will focus on your business […] read more
- 24 May, 2016
One of my favourite models is the Strategyzer Value Proposition Canvas. Value propositions concentrate on the benefits of your product or service and are important for a number of reasons. For one thing they help you to develop your marketing messages. They also help you to concentrate on value. Value is very related to […] read more
- 17 May, 2016
Business M8 Event on Friday 10th June @ 09:00 The Heath Business & Technical Park, Runcorn, WA7 4QX Business M8 is a team of professionals with a wide range of expertise who come together to support businesses of all shapes and sizes. How it Works: Doors open at 9:00 am with […] read more