There are lots of data providers. The cost of data varies enormously. So what do you need to be aware of before you take the plunge?
With Lisa Whitehouse from Whispertree who provides sales support including out bound telemarketing services. Telemarketing is one of my favourite marketing tools. I was chatting with Lisa about it the other day.
For many people telemarketing is a pet hate. I have to say I agree, certainly consumer telemarketing. However, is it telemarketing or telesales? I think it’s telesales.