I was talking to Karen Williams of Crescendo Consulting the other day. Crescendo Consulting works with companies to improve the effectiveness of their marketing. Of course, the trend is the increased use of digital marketing channels. But as technology seems to take over, how can we stay in control and ensure our businesses are still […]
Trust me when I say there is nothing fluffy, cute or pretty about marketing. All these things are intangible. Marketing is tangible. It’s about facts, figures and evidence. It’s about the truth.
I went to visit Sylvie Morton the other week, Business Development Manager at The Base in Warrington and was thrilled to hear the plans for the Stadium Quarter, a plot of land opposite Warrington Central station where I parked.
Last year I wrote about value oppositions, and overlapping needs and benefits. It is important to understand your own benefits, your customers’ needs and the benefits of your competitors to find your market niche.
I was talking to Les Prichard, patent attorney with Culverstons Intellectual Property, the other day. This probably isn’t the question. The question is probably, how well prepared are you to file a patent?
I was looking for a marketing funnel that resonated with me but I couldn’t find one. So I designed this one.
I went to a workshop given by Richard Smith of Integral Finance at the BioHub in Alderley Park the other week. “The Science of Valuation” was organised by the BioHub Acceleration Manager, part of a series of workshops to support established businesses. Valuing your business is an important step if you need investment or are […]
I was chatting with Lucy Jackman from Comma Sense the other week. Lucy is a Creative Content Writer and we were discussing some of the top tips for creating good content. Content marketing is becoming increasingly important but even if it wasn’t, it is worth putting effort into your writing. Nobody gets it right all the […]
Ian Walker of CPDWORKS recommended the book, Black Box Thinking by Matthew Syed, to me. The start of the book considers two different industries’ attitude to failure; healthcare and aviation. In both cases failure can have tragic consequences. How the two industries view failure tends to be very different though. The suggestion is that the […]
With Sports Direct and BHS in the news recently, I was reflecting on the relationship between employee engagement and business reputation with Elizabeth Judson, Head of Employment at Jolliffe & Co. LLP. How a business deals with customer complaints has an obvious impact on customer engagement and brand value. How a business deals with, or […]