I went to a seminar at Sci-Tech Daresbury last month given by Kerry Howl from Fogg & Associates and Mike Shaw from Marks and Clerk patent attorneys. Here are some snippets.
I was introduced to the Business Model Generation Canvas when I joined the Lifescience Mentoring Network at the BioHub at Alderley Park*.
Features and benefits are often a nutty problem to crack. Marketing always sells on benefits not features. Sometimes that’s easier said than done.
While I was writing the script for my webinar I remembered this financial controller I knew once who used to delight in telling me marketing was fluffy. We used to laugh about it but I’m sure he was convinced that compared to hard figures, marketing was just candy floss.
With Dave Paton from Business Angels Finance International LLP who match businesses to equity and debt funding. I seem to have talked a lot about money this month.
With Jon Clements from Metamorphic PR who provides professionally managed B2B PR and marketing communications. Public Relations (PR) is an important area of marketing communications. Often taken to mean press releases, there is much more to it than that.
With Bruce Gornaik and Brian Henshaw from Northwich based Miltec Internet Limited. I find Search Engine Optimization one of the hardest marketing topics to get my head round. The guys from Miltec helped though.
Marketing communications are probably the highest profile area of marketing. Everyone has experience of marketing communications as a consumer. We are bombarded with marketing messages every day.
Having video on your website is a well known way of improving organic rankings on internet searches. In itself that’s a good reason to have video clips on your website. There’s another more fundamental reason, though, particularly for technical companies.
I have heard it takes 10 times more resources to gain a new customer than to serve an existing one.