One of my favourite models is the Strategyzer Value Proposition Canvas. Value propositions concentrate on the benefits of your product or service and are important for a number of reasons.
Marketing talks about benefits and value. You’re likely to be more successful if you market your product or service on customer benefits and the true value your customer gets from your product or service. Yet different customers look for different benefits.
A couple of marketing books I’ve been reading have mentioned the importance of choosing your customers wisely. Marketing tends to advocate niche marketing – targeted so you can concentrate your resources where they are best served.
International standards have been around for many years. Some small businesses find them invaluable, enabling sales and providing a point of differentiation; ISO 9001 (the quality standard) and ISO 13485 (the medical device standard) being two examples.
A great deal of marketing revolves around marketing planning. Writing down all you have learnt about your business, your customers and your competitors and how you fit into your marketplace and how you are going to make more profit from your products or services is a vital part of a successful business. Yet many businesses […]
I’ve known about the Fab Lab in Ellesmere Port for some time now but never visited it. I was reminded about the Lab by a client who went there to build a prototype of his invention. Dr. David Armson, Fab Lab Manager, gave an inspiring talk at the Halton Science and Manufacturing Sector Network in […]
Ever wondered what happens with the Business Growth Service? This case study was work carried out by Growth Accelerator funded coaching through Pera Consulting Ltd. The coaching consisted of 5 day sessions at three weekly intervals.
They say a brand is a promise that you make to your customers and brand value is determined by how well you keep that promise.
I was chatting with Ruth Sanderson the other week from blue pea POD about the importance of business culture. Ruth calls it the silent assassin because a business with cultural conflict will struggle to survive.
Branding is clearly prevalent in consumer marketing. Very well known brands spend millions maintaining probably the most valuable asset a business has. Understanding what a brand is, is the first step in understanding how brand value is created.
