With Richard Knew from Knew Productions, a national award winning video production company based near Chester. I am a real fan of video as a marketing communications tool. I was talking to Richard about it the other day.
There’s a line of dialogue in Black Adder III (Episode 4 Sense & Senility) where Black Adder is looking for a new job. The line goes “…there’s a fellow called George Stephenson…has invented a moving kettle…wants someone to help with the marketing….”
With Lisa Whitehouse from Whispertree who provides sales support including out bound telemarketing services. Telemarketing is one of my favourite marketing tools. I was chatting with Lisa about it the other day.
With Bruce Gornaik and Brian Henshaw from Northwich based Miltec Internet Limited. I find Search Engine Optimization one of the hardest marketing topics to get my head round. The guys from Miltec helped though.
For many people telemarketing is a pet hate. I have to say I agree, certainly consumer telemarketing. However, is it telemarketing or telesales? I think it’s telesales.
Having video on your website is a well known way of improving organic rankings on internet searches. In itself that’s a good reason to have video clips on your website. There’s another more fundamental reason, though, particularly for technical companies.
With Chris Tomlin from Chester based Antidote Copywriting. I met Chris the other day and we got chatting about writing persuasive copy. I thought I would pass on some of the wisdom.
I am a great believer in marketing objectives. I know objectives sometimes seem like creating work for the sake of it but for me objectives give that all-important focus that enables you to concentrate on what you truly want to achieve.
Your existing customers should be your first priority. I know it sounds obvious but you will hear it said repeatedly and for good reason. I have heard it takes 10 times more resources to win a new customer than it takes to serve an existing one.