I was having a chat with Mark Pemberton at The Heath in Runcorn the other day. Mark’s business, Global MSDS Ltd, won the Chemicals North West “Product Services Supplier to the Chemical Industry” Award in March this year.
I met up with Karen Davies and Fiona Davidson of Dav-idea Workshops, in Cheadle the other day. We were talking about innovation in business. Karen and Fiona consult, mentor and train businesses in the management of innovation.
Creativity is not just about art, and innovation is not just for science and technology businesses. Every business can and should be creative and innovate. Karen and Fiona reminded me of the Darwin quote “It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that […]
I was chatting with Rachel Flanagan from Flanagan Shaw Recruitment the other day about successful recruitment. The first step is to understand the purpose of the recruitment. Has someone left? Are more resources needed? Is there a skills gap in the business that needs to be filled?
They say a brand is a promise that you make to your customers and brand value is determined by how well you keep that promise.
I was chatting with Ruth Sanderson the other week from blue pea POD about the importance of business culture. Ruth calls it the silent assassin because a business with cultural conflict will struggle to survive.
Branding is clearly prevalent in consumer marketing. Very well known brands spend millions maintaining probably the most valuable asset a business has. Understanding what a brand is, is the first step in understanding how brand value is created.
I went to a seminar at Sci-Tech Daresbury last month given by Kerry Howl from Fogg & Associates and Mike Shaw from Marks and Clerk patent attorneys. Here are some snippets.
While I was writing the script for my webinar I remembered this financial controller I knew once who used to delight in telling me marketing was fluffy. We used to laugh about it but I’m sure he was convinced that compared to hard figures, marketing was just candy floss.