I may be the only one but I do get irritated by a “Polite Notice”. It might be because I feel I’m being told off for thinking about doing something I never thought of doing. Until, that is, the “Polite Notice” reminded me of the many ways I could misbehave.
I was discussing the plan-do-review cycle with David Ashworth of Flintloque the other day. The plan-do-review cycle is a classic continuous improvement model used in many business disciplines, not just marketing. David commented that he saw the model as spring not a ring.
I was having a chat with Mark Pemberton at The Heath in Runcorn the other day. Mark’s business, Global MSDS Ltd, won the Chemicals North West “Product Services Supplier to the Chemical Industry” Award in March this year.
Marketing talks about benefits and value. You’re likely to be more successful if you market your product or service on customer benefits and the true value your customer gets from your product or service. Yet different customers look for different benefits.
Ever wondered what happens with the Business Growth Service? This case study was work carried out by Growth Accelerator funded coaching through Pera Consulting Ltd. The coaching consisted of 5 day sessions at three weekly intervals.
I was chatting with Rachel Flanagan from Flanagan Shaw Recruitment the other day about successful recruitment. The first step is to understand the purpose of the recruitment. Has someone left? Are more resources needed? Is there a skills gap in the business that needs to be filled?
I was chatting with Ruth Sanderson the other week from blue pea POD about the importance of business culture. Ruth calls it the silent assassin because a business with cultural conflict will struggle to survive.
I was introduced to the Business Model Generation Canvas when I joined the Lifescience Mentoring Network at the BioHub at Alderley Park*.
While I was writing the script for my webinar I remembered this financial controller I knew once who used to delight in telling me marketing was fluffy. We used to laugh about it but I’m sure he was convinced that compared to hard figures, marketing was just candy floss.
I like matrices and, marketing, like most disciplines has its fair share of them. One of my favourites is the Ansoff Matrix. This matrix highlights the strategic direction a business could take if it wants to grow.