I will be joining Ruth Sanderson and Rachel Flanagan at Sci-Tech Daresbury on Thursday 9th July for a seminar on How to Create Brand Value: Inside and Out.
Event summary
AstraZeneca, Bentley Motors and Unilever all have a brand value beyond the products they create. This interactive half day seminar will help you evaluate your current brand value and give some ideas on where to focus your valuable resources next.
AGENDA
09:00 – Tea, Coffee & Welcome
09:15 – Brand Value & Values (Cynara)
09:55 – Managing Business Culture (Ruth)
10:35 – Tea & Coffee
10:50 – Recruitment & Culture (Rachel)
11:30 – Joining the Dots
12:00 – Close
Cynara Livera
Why do brands evolve? What are your business’s brand values? What is brand value and how do you create it? Why is branding so important? How do you use it to help you increase the profitability of your business?
A marketing strategist and planner, Cynara began her career as a post graduate chemist, and has 20 years experience of marketing research and full service marketing management.
Cynara helps small science and technology businesses develop marketing strategies and write marketing plans so that they can achieve whatever they want to achieve through increased profitability.
Ruth Sanderson
Culture is either silently assassinating your business or helping you generate profit. On this event you’ll learn what culture is; how it influences your strategy, targets, decision making, staff engagement; and discover how you can manage it rather than it manage you.
Drawing up
on more than 25 years experience working in World Class Chemical and FMCG companies, in the fields of science, manufacturing, IT and HR, Ruth enables her clients to set and achieve breakthrough results.
One of these routes is through utilising the power of corporate culture to generate stability in uncertain markets as well as a strong competitive advantage.
Rachel Flanagan
Selecting the best candidates is not just about competences but also about best fit. How do you get your recruitment strategy right to ensure the creation and maintenance of your business culture? How do you ensure your recruitment process reflects your brand values?
Founder Rachel Flanagan has many years experience in the science and technology, management and recruitment sectors, and is ideally placed to understand the challenges faced by today’s businesses in a competitive environment.
We offer a personalised service to all our clients and candidates, building strong business relationships to ensure a perfect match. We work to make sure we understand the client’s exact requirements, so that we can offer only suitable candidates, both from our own database and from targeted recruiting.
