I will be joining Ruth Sanderson and Rachel Flanagan at Sci-Tech Daresbury on Thursday 9th July for a seminar on How to Create Brand Value: Inside and Out. Event summary AstraZeneca, Bentley Motors and Unilever all have a brand value beyond the products they create. This interactive half day seminar will help you […]
Having successfully launched the Science and Manufacturing Network on March 18th at an event at Liverpool John Lennon Airport, the founding members are looking to expand the network around the Northwest region. Although primarily a Halton Chamber of Commerce initiative, the Chairman (Peter Cook) and Chief Executive (Paula Cain) are looking to engage the […]
I will be holding a seminar on 13th May 2015 at the High Growth Centre, Thornton Science Park in Chester. How to Communicate Value to Your Customers It is important to market the benefits of your product or service not the features. Customer value propositions help you do that.They are an assessment of your […]
I was introduced to the Business Model Generation Canvas when I joined the Lifescience Mentoring Network at the BioHub at Alderley Park*.
I will be holding a workshop for the Royal Society of Chemistry on 27th May 2015 at the Consultancy Group Meeting and AGM in London. Event summary A meeting of the Consultancy Group including the 24th Annual General Meeting will be held on Wednesday May 27th 2015. The venue will be the Royal […]
Key ingredients in a successful marketing mix: marketing for small companies To engage with potential business partners, employees and customers, your business needs the right sort of marketing. In this webinar, scientist and marketing expert Cynara Livera covers the basic theories of marketing. Explore the key issues small scientific companies face when marketing their products […]