With David Bingle of DDL Group who provide a complete range of direct marketing services. I was chatting with David the other week about data. (To marketers data usually means contact data – names, addresses, email addresses etc.).
There are lots of data providers. The cost of data varies enormously. So what do you need to be aware of before you take the plunge?
Marketing communications are probably the highest profile area of marketing. Everyone has experience of marketing communications as a consumer. We are bombarded with marketing messages every day.
What are marketing metrics? A very good question. There are some very complex answers out there. Trust me; I have studied more than a few!
So, how much should we spend on marketing? Well, I am going to rephrase that immediately. So, how much should we invest in marketing? Successful businesses see marketing as an investment in their future rather than simply a cost to be borne.
There are three ways to grow a business: Customers buy more frequently Customer pay more Customers buy for the first time