A great deal of marketing revolves around marketing planning. Writing down all you have learnt about your business, your customers and your competitors and how you fit into your marketplace and how you are going to make more profit from your products or services is a vital part of a successful business. Yet many businesses […]
I’ve known about the Fab Lab in Ellesmere Port for some time now but never visited it. I was reminded about the Lab by a client who went there to build a prototype of his invention. Dr. David Armson, Fab Lab Manager, gave an inspiring talk at the Halton Science and Manufacturing Sector Network in […]
Ever wondered what happens with the Business Growth Service? This case study was work carried out by Growth Accelerator funded coaching through Pera Consulting Ltd. The coaching consisted of 5 day sessions at three weekly intervals.
I was chatting with Rachel Flanagan from Flanagan Shaw Recruitment the other day about successful recruitment. The first step is to understand the purpose of the recruitment. Has someone left? Are more resources needed? Is there a skills gap in the business that needs to be filled?
They say a brand is a promise that you make to your customers and brand value is determined by how well you keep that promise.
I was chatting with Ruth Sanderson the other week from blue pea POD about the importance of business culture. Ruth calls it the silent assassin because a business with cultural conflict will struggle to survive.
Branding is clearly prevalent in consumer marketing. Very well known brands spend millions maintaining probably the most valuable asset a business has. Understanding what a brand is, is the first step in understanding how brand value is created.
I went to a seminar at Sci-Tech Daresbury last month given by Kerry Howl from Fogg & Associates and Mike Shaw from Marks and Clerk patent attorneys. Here are some snippets.
There’s a quote I like but I don’t know who originally said it: “Good customers don’t scream or kick or shout they just never come back”. That quote came to mind the other day.