Visibility – Credibility – Profitability: How to Promote and Build Your Business with Strategic Marketing and Public Relations Thursday 1st June 2017 09:00 -11:00 Sci-Tech Daresbury Growing a business needs more than an innovative product or service. To maximise its success, it needs strategic marketing and public relations (PR) […]
I was talking to Karen Williams of Crescendo Consulting the other day. Crescendo Consulting works with companies to improve the effectiveness of their marketing. Of course, the trend is the increased use of digital marketing channels. But as technology seems to take over, how can we stay in control and ensure our businesses are still […]
Trust me when I say there is nothing fluffy, cute or pretty about marketing. All these things are intangible. Marketing is tangible. It’s about facts, figures and evidence. It’s about the truth.
I went to visit Sylvie Morton the other week, Business Development Manager at The Base in Warrington and was thrilled to hear the plans for the Stadium Quarter, a plot of land opposite Warrington Central station where I parked.
Last year I wrote about value oppositions, and overlapping needs and benefits. It is important to understand your own benefits, your customers’ needs and the benefits of your competitors to find your market niche.
I was talking to Les Prichard, patent attorney with Culverstons Intellectual Property, the other day. This probably isn’t the question. The question is probably, how well prepared are you to file a patent?
A few blogs ago I wrote about the Strategyzer Value Proposition Canvas. A very useful model, as is the Business Model Generation Canvas. The only element that seems to be missing is the competitive one.
I’m delivering a free workshop on How to Plan Successful Marketing on the 30th November at the OpTIC Technology Centre, St Asaph with Glyndwr Innovations. Refreshments available from 08:45 How to Plan Successful Marketing Workshop runs 09:00 – 11:00 This interactive workshop will focus on your business […]
I delivered a “How to Plan Successful Marketing” workshop at the BioHub at Alderley Park on the 22nd September. Many thanks to the BioHub Acceleration Manager for organising the event. Many thanks to everyone who attended too, for making it such a lively and fun event. Congratulations to Derek Ogg of Peak Proteins for winning the […]
